United Way of the Greater Lehigh Valley logoThe College is launching its annual month-long United Way campaign today and is holding a kick-off lunch on Friday to which all faculty and staff are invited.

The lunch begins at noon Friday in Marlo West at Farinon Center.

Last year, 167 employees (a 43 percent increase over the previous year) pledged $43,581 (a 39 percent increase). Both were all-time highs for the College. This year’s goals are to have 200 donors pledge a total of $50,000.

Greg MacDonald, vice president for enrollment management, is serving as campaign chair for the second consecutive year.

“Together we can make a real difference in the quality of life for so many people throughout the Lehigh Valley,” MacDonald says. “Our neighbors need help with education, access to food, healthy aging, and emergency services. Gifts of any size contribute significantly to a greater impact.”

Last year’s average employee gift was $261, or just under $22 per month. If Lafayette maintained that average with only an additional 33 employees participating,  the College’s contribution would total $52,200.

United Way of the Greater Lehigh Valley, in celebration of its 100th anniversary and with the support of a dozen companies and anonymous individuals, will match dollar-for-dollar any new or increased gift of $100 or more. So, if someone who gave $200 last year increases his or her donation to $300 this year, or if a new participant gives $100 or more, those increased and new gifts will be matched up to a total of $1 million campaign wide.

To learn more about United Way of the Greater Lehigh Valley and this year’s campaign, please watch this video.

This year’s campaign committee includes MacDonald, Mark Eyerly, Sheryl Riddlestorffer, Shelby Smith, Adam Stauffer, and Robert Young.